Kydody Tours Logo
How Kydody Made Its Mark
Client: Kydody Tours
Industry: Tourism
Services: Visual Identity, Logo Design
Overview
Kydody Tours, a renowned tour and travel company based in Maun, Botswana, approached us with a unique branding challenge.
As seasoned travel specialists and guides, Kydody Tours wanted to establish a brand that not only showcased its expertise but also emphasized its status as a woman-led safari company. This case study delves into the successful logo project that helped Kydody Tours achieve these objectives and elevate its brand identity.
Client Background
Kydody Tours has been operating in the travel industry for years, offering a wide range of safari activities that include the world-famous Okavango Delta. Their commitment to providing unforgettable travel experiences, combined with their all-female leadership, sets them apart in the competitive safari market.
Project Goals
- Create a distinctive and memorable logo that reflects Kydody Tours' expertise in the field.
- Highlight Kydody Tours' unique status as a woman-led safari company.
- Enhance the overall brand identity and recognition in the industry.
Approach
Our team of branding experts took a strategic approach to meet Kydody Tours' objectives:
- Research and Analysis: We conducted an in-depth analysis of Kydody Tours' existing brand identity, its competitors, and the target audience's preferences.
- Design Concept: Leveraging the insights from our research, we crafted a design concept that encapsulated Kydody Tours' expertise in safari activities and celebrated their women-led leadership.
- Collaborative Design Process: We engaged in an iterative design process, collaborating closely with Kydody Tours to ensure their vision was integrated into the logo design.
- Finalization and Brand Guidelines: Once the logo was approved, we finalized the design and equipped Kydody with all the file formats for brand implementation to maintain consistency across all marketing materials.
Approach
The Kydody Tours Logo Project yielded significant results:
- Enhanced Brand Identity: The new logo successfully highlighted Kydody Tours' experience and expertise in the safari industry, positioning them as a trusted and authoritative brand.
- Celebrating Women Leadership: The logo prominently featured elements that showcased Kydody Tours as a woman-led safari company, resonating with a growing audience seeking diverse and inclusive travel experiences.
- Positive Reception: The revamped brand identity received positive feedback from both existing and potential customers, leading to increased brand recognition and inquiries.
Conclusion
The Kydody Tours Logo Project was a resounding success in achieving the client's goals. By creating a logo that encapsulated its expertise and celebrated its status as a woman-led safari company, we helped Kydody Tours strengthen its brand identity and position itself as a top choice for unforgettable safari experiences in Maun, Botswana.
